We take on a small number of projects each year. Not because we can't handle more — because the ones we do take on deserve everything we have.
You have a real ambition for the project, not just a spec sheet. You want the thing to be good, not just on time and on budget.
You're willing to be challenged. If we think there's a better version of your idea, you want to hear it — even if it means reconsidering the brief.
You have some tolerance for the unexpected. Our best work surprises the client too, at least once. If that sounds like a problem, we're probably not a good fit.
You care about the craft, not just the output. The difference between done and right matters to you, even when it costs something.
You're building something with genuine stakes. A product people will actually use, a brand that needs to earn real trust, a campaign with something real to say.
You have enough decisiveness to make the project move. We'll bring the ideas. But someone has to be empowered to say yes to the good ones.
You need seventeen rounds of approval. You're looking for the cheapest route to something acceptable. Your primary criterion is that it looks like what your competitors are doing. You describe what you want as "clean and simple" but mean "please don't make any strong choices." We wish you well — there are plenty of studios for that.
We talk. Not a credentials presentation, not a needs-discovery template. A real conversation about what you're trying to do and whether we're the right people to help you do it. Usually 45–60 minutes.
If there's a fit, we develop a point of view — not a scope document. Here's what we think the problem actually is. Here's how we'd approach it. Here's approximately what that costs. We're direct about all three.
We work iteratively, with real work in front of you as soon as possible. Not decks about the work — the work. You'll know where we are because you'll see what we're making.
We launch it properly. Then we stay close — not in a retainer-dependency way, but because we care whether the thing performs. We're easier to reach after launch than most studios are before it.
Typical engagements run 6–20 weeks. We don't do rush work on principle — not because we can't move quickly, but because the best things take the time they need. If your deadline is the primary constraint, be upfront about it and we'll tell you honestly whether it's workable.